Social media marketing is now one of the most important marketing activities. Why? Because social media sites are where the majority of people spend most time online, and where your customers go, your brand must surely follow.
Social media marketing is knowing where your potential clients hang out. Understanding what they like and what they share. It is getting your brand noticed while people are busy being social. Be able to encourage people to share and click through, and knowing why they do that. And it is getting them to want to hear more from you. Why? Because you are providing something they need and want, so they will not just like you, but eventually decide to buy from you.
It’s also all the work that goes into that. From planning and running campaigns to measuring and analysing the results. Then there is monitoring your brand and niche, and making it all work as an integrated part of your sales and marketing comms cycle.