Websites: Build
We build good websites. Not just beautiful websites, but websites that work.
By that we mean one that works so it helps you sell your services and products. In order to achieve that every little bit, from UX and design to content to SEO to the sales funnel, has to be done properly. Our website designers are a wonderful bunch of creative magicians who take pride in getting it right, so your website promotes your brand and helps you make money, because that is what it is all about. After all, no one needs an ‘all fur coat and no knickers’ website that hangs about on the internet looking pretty but isn’t fit for purpose.
We will also make sure that the website is thoroughly optimised, from the front end content to the metadata, in order to further boost your position on Search Marketing, and we will also ensure that your beautiful and easy-to-use website is set up as a funnel for sales. By doing all that we know you will then be well on the way to gaining social traction and hitting Google’s sweet spot so you get more traffic and convert more in to potential and actual clients and customers.
We know it’s more effort than a regular website design studio goes to, but we know you’re in business to make money, and you can’t do that if your website doesn’t work properly.
So if you want a website that works, then check out our Website Packages or do feel free to get in touch.
Websites: Improve
A good website is essential to help your business sell services and products. However, they don’t always do what you expect them to do.
Websites go wrong for a variety of reasons but the bottom line is a bad website affects everything. That includes whether people can find the site, or are able to find what they are looking for once they arrive. Poorly set up ecommerce will prevent them buying, while if it is slow to load people will get bored and wander off. Finally a bad website experience will affect the opinion people have of your business, for good or ill.
Why websites need improving
Sometimes its because they haven’t been built or maintained very well, which can cause crawl issues. Other websites may be buckling under the weight of their photography, which directly impacts load time.
Another type of website is becoming much more common, but is far more difficult to spot. This is the ‘furcoat and no knickers’ website i.e it looks pretty but completely fails to help for your business. Style over substance websites don’t work because they lack landing pages, on page SEO or marketing funnels, so are merely calling cards hanging in hyperspace.
All of these issues and more can have an impact on your website’s performance and therefore your bottom line, which is why websites need regular maintenance to often need fixing and improving.
Clearly in some cases it would be better to start afresh with a new website, and that may be the only solution in some cases. For example, if it’s very slow to load, built on an out-of-date platform, badly coded, or in very poor repair it may cost more to fix than replace.
However sometimes it just needs improving, but working out whether it needs replacing or improving can be a whole other problem in itself. Like with cars, most people just need a website that works and don’t really know what to look for ‘under the bonnet’ so to speak. Consequently if you aren’t sure what’s wrong or even where to start looking, do check out our tailored Website Audit Package. We can analyse what’s wrong and then you can decide what to do. If you need further guidance then do get in touch.
Websites: Maintain
Maintaining websites in good health is an essential part of any web designers’ remit. Once a website is built you can’t just ignore it because it immediately starts to deteriorate. This will give visitors a poor experience and reduce your sales conversions, as well as resulting in Google penalties.
Why maintaining websites is important
Websites are usually built on platforms, rather than hand coded, and these quickly get out of date. This the same for the plugins used for extra functionality, and if the platform or plugins aren’t kept up to date this can open the door to hackers and make spam attacks worse. Out of date software can also cause as crawl issues for Google’s spiders.
A website also needs it’s content refreshed regularly to maintain it’s Google ranking. In addition, the way people describe things and search online changes over time, so content and keywords will need updating to keep them current. Our SEO Strategy Package can help with that.
However, other problems include poor page load speed, which can cause high bounce, and bad or spammy links. Pages that get deleted or moved without a redirect put in place will also cause problems for visitors and Google alike.
Maintaining a website properly includes making sure it stays fresh, doesn’t have any fail pages or dead ends, loads quickly, and works smoothly. This is important to avoid getting Google penalties, which can result in your website being blocked, but maintaining your website properly mainly ensures that it continues to help you win clients and sell products.
Which is the point really, isn’t it? So if your website needs some love, don’t suffer in silence, check out our Website Rescue Package and give your Website the TLC it deserves.